Infomedia and E1 are delighted to announce the launch of a new ‘Access!’ portal in the MENA region dedicated to the world’s first and only all-electric race boat championship which is backed by some of the biggest names on the planet including LeBron James, Will Smith and Rafael Nadal.
It is live in the UAE right now for customers on mobile network operator Etisalat, to be followed shortly by access for du customers, then Saudi Arabia with operators STC, Zain & Mobily and coming very soon.
This unique service, driven on our bespoke content platform and DCB payments system, brings the action of the UIME1 World Championship presented by PIF direct to customers mobile phones, paid for exclusively via DCB.
The UIM E1 World Championship presented by PIF was established to create a new, exciting and competitive on-water racing championship using electric technologies to focus efforts on exciting racing and innovations that help protect and restore our urban waters and coastal areas. E1 Race Birds combine cutting-edge hydrofoils with electric propulsion while producing zero emissions.
The series races on the water in iconic cities around the world from Jeddah, Doha and Monaco to Miami and Lagos and already has amassed a large global audience its inaugural season.
Beyond the spectacle, E1 is committed to marine conservation. The series employs non-invasive, anchorless buoys to protect sea beds and partners with local communities to install permanent electric marine charging stations, promoting sustainable infrastructure long after race weekends conclude.
E1’s innovative blend of sport, technology, and sustainability positions it as a transformative force in marine mobility and global entertainment.
Infomedia’s unique white-label content portal and licensing proposition, coupled with our network of marketing experts such as Olympus Digital, makes it easy for brands and content owners such as E1 to deliver high quality entertainment to customers across the world, easily paid for via our DCB mobile payments platform.
Collaborating with E1 aligns Infomedia with a forward-thinking movement that champions clean energy, conservation, and thrilling competition on the water, and supports the delivery of that content to a broad range of customers across the MENA region.
Etisalat & Du subscribers in the UAE can jump into the action right now by signing up on their mobile phone here: https://uae-e1prime.tv
