The following practices are not permitted by merchants in advertising, checkout flow or service content:
- Promoting products and services in a misleading manner including use of ‘Download’ text and imagery not accompanied by clear description or portrayal of actual product and product name;
- Failing to clearly state the service name and price on checkout flow pages;
- Promoting unrelated content based on popular search terms among natural search results;
- Redirecting users to unrelated third party websites to promote unrelated content;
- Hijacking clicks to redirect users to unrelated third party websites to promote unrelated content;
- Misleading users into liking webpages they did not intend to like;
- Inserting malicious code within advertisements;
- Click training, i-framing or similar methods which may cause a customer to click a CTA button unintentionally
- Posting false URL links on social networking websites to mislead users;
- Sending deceptive email or SMS spam;
- Entice users to non-existent content via social network ‘liking’;
- Sending advertisements that might be perceived as official notifications;
- Using misleading advertisements, including banners, pop-ups, and pop-unders;
- Misleading users into completing PRS offers to unlock content;
- Use of Malicious Software or Trojans to lock users’ internet browsers until payment is made or subscriptions joined in order to unlock browsers.
- Taking unfair advantage of any vulnerable customer or group of customers
- Targeting advertising at children (under the age of 18)
- Stating opinion as facts
- Failing to state the identity, current status and relevant professional qualifications of any person or entity dispensing advice (where a user may have a reasonable expectation that such advice would only come from a professional person e.g. medical advice, financial advice etc.…)
- Be unable to supply evidence to substantiate claims made in advertising
Additionally, targeting or failing to exclude advertising directed at the users of tablet devices unable to receive SMS messages in their default state (including but not limited to iPads) is prohibited without express permission from Infomedia. Any tablet users who are subscribed via a device incapable (in its standard form) of receiving operational messaging will be automatically entitled to a full refund regardless of service usage.
Merchants are required to document their advertising control processes and may be required to provide this documentation to Infomedia on request in case of a regulatory or carrier audit or request.
Advertising Sources: Affiliate marketing networks must not be used without explicit consent on a case by case basis, all service advertising must be via direct media buying from Google, Social Media services or similar direct owners of inventory.
Calls To Action: It must be shown that customers have made purchasing decisions with fully informed consent. CTA buttons must therefore be unambiguously labelled to indicate that the customer is entering into an obligation to make payment, typically ‘Subscribe’>’Confirm’ or ‘Buy’>’Confirm’. ‘Request PIN’>’Subscribe’/’Buy’ also acceptable. Any other wording must be approved by Infomedia before use.