ITN Productions Leads SMS Charge with InfoMedia

1st August 2012

Mobile Specialist Brokers Deal Putting ITN at the Front of Mobile News

Mobile services agency InfoMedia today announced that it has brokered a deal for ITN Productions to deliver SMS news alerts to Orange, Tesco Mobile and Virgin Media customers. This makes ITN Productions the main provider of SMS news alerts services to all major mobile phone operators in the UK.

The news alerts will be available via subscription to all customers and will cover a wide range of news stories, spanning UK, world, entertainment, business, technology and politics headlines. In addition, ITN Productions will provide celebrity news and gossip from TV soaps to Hollywood.

"Providing news alerts via SMS has long been an outlet for our content and we’re delighted to work with more operators via InfoMedia," said Mark Browning, managing director of ITN Productions. "While we continue to expand our presence on new and established online and mobile platforms, SMS alerts have proved to be a perennial source of instant news and information for people across the UK."

Michael Tomlins, CEO, InfoMedia said: "SMS alerts are an incredibly powerful 'push' communications tool that can deliver event driven data direct to the user. Combined with the editorial quality of a trusted brand such as ITN this offers an unbeatable opportunity for high quality content delivery.

"The nature of news itself, with rapidly breaking stories and many time sensitive updates means that the platform must be not only rapid, but robust. We have developed a strong track record in delivering high profile, large scale SMS campaigns processing over 8 million messages each month. We look forward to working closely with ITN to develop and deploy great content services for our clients."