Betfred launches integrated betting services with InfoMedia

25th June 2012

Ground-breaking deal links betting odds to content across major networks

Betfred.com has signed a major deal to deliver integrated gaming and betting services to leading mobile agency InfoMedia, who holds exclusive deals with a number of UK operators including the Orange and T-Mobile brands.

Betfred.com will work with InfoMedia to insert Betfred odds across applicable services to cover all major sports such as football, racing, rugby, tennis and events such as Formula 1.

The integrated services from InfoMedia and Betfred.com will deliver:

	Sports betting, bingo, gaming and casino mobile services across iPhone, Android, Windows and BlackBerry platforms
	Social media activity with the promotion of the @Betfred Twitter feed across football, F1, rugby, cricket, racing, tennis, snooker, athletics, boxing, golf and Olympics content
	Contextual promotions across relevant editorial features and key traffic areas
	Exclusive competitions and promotions
	Banner inventory and the integration of live odds services through the InfoMedia 247 Sport portal

The services will cover not only sporting fixtures but also television, celebrity and novelty bets. In addition an interactive football predictor and race-card will be developed, delivering odds, news and predictions to users handsets.

Betfred.com Managing Director Chris Sheffield commented: "This is a ground-breaking deal for the mobile industry and a very exciting evolution for Betfred.com. More customers will be able to access and enjoy our betting platform. We pride ourselves on giving the best value and unique bonuses which will now be available to the millions of customers available via InfoMedia’s approved operator channels such as Orange and T-Mobile."

InfoMedia, the mobile services agency, will manage the relationship and their Chief Executive Offer, Michael Tomlins commented: "Given the sports and editorial pedigree we have developed, adding the betting facilities under a strong brand like Betfred makes solid commercial sense. We will handle not only the customer-facing issues such as SMS communication and inserting the odds for given sports event or news story, but also the back end customer relationship management."

"This is typical of the kind of proactive, fully integrated deal we are now brokering, adding tangible, incremental value to carriers, media companies and value added service providers alike. We have a strong track record in delivering the technical integrations these services require, and a reputation with leading sports and editorial content brands and the mobile networks."