InfoMedia books in Mr & Mrs Smith with new Nokia app

30th May 2012

Mobile specialist launches QT app for the boutique hotel specialists

Available from the Nokia Ovi Store from 01.06.12, FREE

Mobile services agency InfoMedia today announced the launch of the Nokia QT app for boutique and luxury hotel booking specialists Mr & Mrs Smith.

The free app is both practical and fun, with two modes: Plan, and Play. The Plan section helps the user to find, organise and book boutique hotels with ease. If your trip alone isn’t enough to inspire you, the Play section offers a few risqué and fun ways to pep up a weekend away, reflecting the irreverent, sexy Mr & Mrs Smith approach to travel.

Plan

	Search... and view the Smith hotel collection by location and/or dates.
	Book... straight from your handset at the touch of a button.
	Offers... Keep on top of the latest hotel discounts, with money off stays, free extra nights, and special extras such as cooking classes and spa packages
	Favourites... Easy to store, retrieve and share information on your hotel wish list via Facebook, Twitter and email.
	Maps... Get a global view of the Mr & Mrs Smith hotel collection.
	Inspire me... Find your perfect type of getaway by browsing a galley of evocative images. Choose from the following holiday categories: Room with a view, Beach in reach, City breaks, True romance, Fabulous food, Luxe for less, Go wild, Family-friendly and Spa time.

Play

	Truth or dare... Use the sliding scale to choose how naughty or nice you want to be, shuffle and the truths/dares appear accordingly.
	How to... Mr & Mrs Smith micro-guides to doing everything from mixing a mini-bar cocktail to playing boules and strip poker.
	Get out of work... A series of imaginative excuses to get you some extra me-time at your chosen Smith hotel. Simply tailor accordingly and email directly to your boss. Blame mysterious viruses, dogs, children, idiot other halves, a wardrobe crisis, or just opt for unabashed blackmail.

Tamara Heber-Percy, CTO and co-founder of Mr & Mrs Smith, says: "We've made sure our app is irreverent, practical and fun – just like our brand. Whether you're a luxury-hotel-loving business traveller, globetrotting adventurer or spontaneous dirty-weekender, our app will help you find the right accommodation on the move, and delivers the information with the wit and charisma of a charming and well-informed friend – direct to your mobile".

Michael Tomlins, CEO of InfoMedia comments: "For luxury brands – and those businesses that deal with them – mobile is now a critical part of complete digital experience. The Mr & Mrs Smith Nokia application uses the native functions of the handset to enable users to discover, locate and book hotels as well as the games section and exclusive Inspire Me function. We are proud to have collaboratively produced such a strong app for this iconic brand."