Tesco Mobile is a 50/50, joint venture, MVNO between Telefónica O2 UK and Tesco plc. It offers customers value, simplicity and choice, along with supermarket style offers and the chance to earn Clubcard points when buying handsets and call time.

InfoMedia was appointed in 2006 to design, host and manage the Tesco Mobile WAP portal offering customers a comprehensive content download solution, editorial services from leading media companies as well as key Tesco services such as Tesco Diets. The portal has grown exponentially since launch and now receives over 500,000 unique users and serves over 8 million page impressions per month.

The Portal intelligently tracks customer behaviour to present customer's favourite on an off portal services at the top of the Portal's homepage to maximise engagement.